In this episode of Share Your Story, Chris Lang sits down with Melanie Balke, founder of The Email Marketers, for a backyard conversation in Los Angeles. From her German-Iranian roots and early startup days to building one of the top email agencies in the country, Melanie shares how conviction, curiosity & reflection shape her approach to business.

They cover:

• What most email marketers get wrong in 2025

• Why personalization beats perfection

• How brand owners can become their own bottlenecks

• The future of Al and email marketing

• The truth about spicy takes on DTC Twitter

Whether you're scaling a Shopify brand or building a boutique agency, this conversation will help you rethink what it means to connect with your customer and how to stop getting in your own way.

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